Technicians Make It Happen!
Technicians Make It Happen, was one of the biggest projects of the year and was shot over a three month period. It was commissioned by Sainsbury’s Charitable Foundation – Gatsby
Gatsby wanted to strengthen the awareness of technicians as a linchpin to the U.K economy via photographic images. So, I was invited to the head office to discuss how these images could be portrayed for website use and promotional material, here is a small selection…
“Technicians play a crucial role in the growth of the businesses that employ them and will be integral to meeting the technological challenges faced by the world in the coming decades. They don’t always have technician in their job title, but there’s barely a business in the country that could function without them. They are a vital component of our economy and must be recognised as such if the UK is to remain competitive on the global stage in years to come. However, an aging workforce means that 50,000 of our best technicians are retiring every year and, due to our unbalanced economy, we are unable to replace them, let alone fill the additional technician roles that are becoming available as the economy expands. In fact, forecasts now show that the UK will need as many as 700,000 new technicians by 2020 simply to meet demand from employers like you.” Gatsby
Some of the most iconic companies including: BBC, Royal Opera House, Loughborough University, RAF, Microsoft, Brompton Bikes, IBM, Toyota, Jubilee Clips, plus many more – this was of course a genuine privilege to have an access all areas.
Taking the images was to prove a little tricky, especially in the confines of some factories, where trailing wires would be a trip hazard, so battery powered flash units were used throughout for speed and portability.
A variety of shots were taken, including close ups, which create a flavour of the environment – as well as the traditional portraits of the technicians at work. This would ultimately culminate in an exhibition in the Mall Galleries in London and is now on on tour around the country.
To all the companies involved for taking the time out of their working day to complete this project and of course Gatsby who commissioned this fabulous project!
Here’s a great editorial piece written by the Guardian…CLICK HERE