Public Relations Photography
Public Relations or PR photography that’s bound to get YOU noticed!
Public Relations or PR photography is a type of photography that helps businesses and individuals to promote themselves and/or their products. It can be used to generate positive publicity, to build brand awareness, or simply to get people talking about your company or product. There are many different ways to approach PR photography, but the most important thing is to make sure that your images are eye-catching and will grab people’s attention. One way to do this is to use bright colours, interesting compositions, or unexpected perspectives. Whatever approach you take, the goal is to create photos that are bound to get you noticed.
For me the essential elements at getting some great Public Relations photography are as follows…
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A strong brief that defines the actual shoot that everyone can understand.
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Props are often underused and can boost an interest in a dull shoot, please have them handy!
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Other than the client, is anyone else involved for example, a member of public or a celebrity. If so it’s worth getting a model release form signed or checking with their agent regarding the use of the images. This will reduce both surprise and disappointment on the day!
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Preparation is much undervalued. Do make sure everyone involved particularly within a company know what to do on the day. Are uniforms clean and pressed. If it’s to be outside and it rains, is there a plan B?
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Unusual locations can really add an additional dynamic element to Public Relations photography, but please make sure you have permission if needed and that’s its accessable!
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Rather than just staring at a lens, are the people involved prepared to tap into their best acting…it looks so much better people communicating with others. A bit of action in the photograph can go a long way!
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Access…If the photographs to be shot on the roof of a building, what health and safety issues need to be satisfied, who owns the building?.
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Regarding health and safety please make sure the correct clothing is worn and is presentable.
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I often work with the technicians of a company if I am not sure how a product is used or even which way up is correct!
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If it’s to be a building shot, does the car park need to be cordoned off to avoid having vehicles in the shot? If it’s a shot of a fleet of lorries…are they clean. Not everything can be resolved in Photoshop.
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Above all its need to be fun for people to do, so choose staff wisely that want to be there.
To help you, here is a link to my 14 do’s and don’ts that will make the day run smoother.
To discuss your Public Relations photography needs, please contact me HERE
Go to back to Advertising photography or Brochure photography or Editorial photography
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