Public Relations or PR photography that’s bound to get you noticed!
For me the essential elements at getting some great PR photography are as follows…
A strong brief that defines the actual shoot that everyone can understand.
Props are often underused and can boost an interest in a dull shoot, please have them handy!
Other than the client, is anyone else involved for example, a member of public or a celebrity. If so it’s worth getting a model release form signed or checking with their agent regarding the use of the images. This will reduce both surprise and disappointment on the day!
Preparation is much undervalued. Do make sure everyone involved particularly within a company know what to do on the day. Are uniforms clean and pressed. If it’s to be outside and it rains, is there a plan B?
Unusual locations can really add an additional dynamic element to PR photography, but please make sure you have permission if needed and that’s its accessable!
Rather than just staring at a lens, are the people involved prepared to tap into their best acting…it looks so much better people communicating with others. A bit of action in the photograph can go a long way!
Access…If the photographs to be shot on the roof of a building, what health and safety issues need to be satisfied, who owns the building?.
Regarding health and safety please make sure the correct clothing is worn and is presentable.
I often work with the technicians of a company if I am not sure how a product is used or even which way up is correct!
If it’s to be a building shot, does the car park need to be cordoned off to avoid having vehicles in the shot? If it’s a shot of a fleet of lorries…are they clean. Not everything can be resolved in Photoshop.
Above all its need to be fun for people to do, so choose staff wisely that want to be there.