“Editorial photography, the images have to tell a story on their own although they are usually used in conjunction with words to further illustrate the image.”
Whilst copywriters can spend many hours creating punchy headlines and tightening the copy, it’s always the image that people will look to first. For good or bad, as humans we are hard wired for facial recognition. This is why so many editorials will have a human as a leading image. Who remembers the National Geographic cover with the Afghan Girl with green eyes on the front cover? Or Marilyn Monroe’s dress blowing up over a New York subway, even Einstein sticking his tongue out?
For me, one of the most essential elements of any photographic project starts with strategy or a briefing session with the client. Where we establish and develop a brief as tight as possible. This reduces overshooting and the risk of surprise for the client, keeping the shoot in a state of reality and cost.
Having a clear company message that you want to convey, makes it easier to create the correct imagery. This tends to be more important with smaller companies who have no additional budget or time to contact a director on the day of the shoot.
Please allow 45 minutes before the actual shoot for me to set up and test the lighting. Example: for a 9:30 start, I need to have access to the room at 8:45.
Need to discuss some editorial photography, then please contact me HERE
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