Greystone Financial Services…
Greystone Financial Services is an integrated wealth management group offering financial planning and in-house fund management. The Chartered firm is based locally in Altrincham and advises individuals, corporate and professional clients alike.
After 26 years Greystone has a stunning reputation within the industry and their consultants are extremely proud of the fact that the majority of their clients come via personal recommendation.
In 2014, the firm appointed Sally-Anne Rogers from BRAND – a consultancy that advises on reputation management and digital PR and marketing strategies – to help the firm progress digitally and to identify their unique selling point (USP). From this emerged the idea for their new website and the origin of their latest campaign “Our clients are at the heart of everything we do”.
My photographic brief was to capture the personalities of a number of Greystone’s clients to accompany their stories on the website. The images needed to reflect the diversity of the people who put their complete trust in the firm to manage their finances.
As a professional photographer, this was a really a fun project to be involved with. Shot over several months, it had us zipping around the country with venues ranging from a famous London restaurant and a renowned brewery, to an amazing piece of architecture and a cemetery.
Working closely with Sally-Anne was a real treat; she put together the campaign directly with Greystone and therefore knew exactly the overall look and feel she wanted to achieve, directing on each session. This reduced second guessing…and overshooting on the day!
Greystone Financial Services HERE
Sally-Anne Rogers HERE
Like Greystone’s website HERE
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