Advertising photography to reinforce brand awareness!
The images involved in advertising photography tend to use a much broader brushstroke than say, commercial or portrait photography. Advertising photography tends to pull on various imagery genre, including concepts, products, lifestyles and maybe a mixture of all of them. How this is interpreted will depend on the individual photographer, along with any designers resulting in a wider creative scope. You can have images mixed with graphics, even out of focus and they work!
With advertising photography, the image is King, despite well honed copy and great headlines…it’s the image that leaves the lasting impression. The images can be used on magazines, posters, flyers and billboards.