“Working with a wide range of companies over the years, it has become apparent that there are a number of photographs every company should be investing in.”

10 Essential photographs that every company should have in their portfolio. Five portraits of a man with different expressions © Paul Worpole Photography

This isn’t a definitive list set in stone, but more from experience and observations through the eyes of website designers & marketing departments.

They are not in order of importance, just as they come. 

Staff portrait of man leaning against brick wall 10 Essential photographs that every company should have in their portfolio. © Paul Worpole Photography

Here’s my…10 Essential photographs that every company should have in their portfolio.

 

 

1. Headshots: Social media: Linked in / Website / Press release/ Industry magazines

A range of headshots is always useful to have on hand. We all like to know who we are talking to and it quickly enables relationships to connect.

10 Essential photographs that every company should have in their portfolio. Staff headshot of man with glasses © Paul Worpole Photography

These can either be in a controlled studio environment, in and around offices giving it more of an environmental shot and definitely reducing chances of bad weather… or outside with blue skies and clouds creating some really interesting backgrounds.

10 Essential photographs that every company should have in their portfolio. Portrait of a man in pea coat on roof of carpark in Manchester © Paul Worpole Photography

The use of unusual places such as carpark tops to barley fields, give that uninterrupted view, but you need to pick your day.

As you can see from the image below…it was pouring down!

10 Essential photographs that every company should have in their portfolio. Staff portrait of Royal Mail driver © Paul Worpole Photography

Changing your look…

Working with actors and professional models, one thing they do very well is to make the most of an actor/professional headshot session.
So they will always arrive with a range of clothes to make it look like more than one photo session.

Tell a story…

Out of the three images below, you can see by adding a prop that the personalities are revealed.

This type of photograph is often used by creative companies.

10 Essential photographs that every company should have in their portfolio. Three staff portrat shots © Paul Worpole Photography

If you’re not up to an Oscar-winning performance, maybe a few alternative jackets or dresses will be more aligned with your comfort zone.

Speaking of props…

10 Essential photographs that every company should have in their portfolio. Shot of man standing next to huge ice cream cones © Paul Worpole Photography © Paul Worpole Photography

Adding textures can look great, so adding tweed jackets, jumpers or even massive ice cream cones can make a big difference and provides a completely different look!

 

2. Exterior shots…

I often get asked to produce this type of shot, and for it to achieve the best results it needs to be in the sunshine.
If the sun is behind the building for most of the day it will look very odd or in a silhouette.

Company logo shot with wide angle lens 10 Essential photographs that every company should have in their portfolio. © Paul Worpole Photography

As an alternative – can it be taken at night? You can get amazing results, particularly with passing light trails from the traffic.

Photograph of offices against a blue sky 10 Essential photographs that every company should have in their portfolio. © Paul Worpole PhotographyThe photograph above was taken on a very busy industrial estate.
Shooting upwards and photographing the logo against a blue sky with a wide-angle lens can be really effective and a great way to separate you from neighbouring offices!

3. Interior shots…

Interior shot of offices 10 Essential photographs that every company should have in their portfolio. © Paul Worpole Photography

For clients or customers, interior photography shots can be a great insight for them to see your work surroundings
You do have to have bright clean surroundings for this to work or is the building steeped in history and tells a story.

Four people sitting around a boardroom table10 Essential photographs that every company should have in their portfolio. © Paul Worpole Photography

If you have an old office, that looks tired and out of date, it may be best to avoid these types of shots, perhaps create the feel you need using a studio or hire a location.

4. Product shots…

A good range of product shots from various angles allows the viewer to become immersed in the product.

Think outside the box…
It doesn’t always have to be on a clean white (or black) background, though for selling on the web these backgrounds make the products much easier to see.

Have a look at the example below…

These are small gold bee earrings, taken individually and arranged into a circle.

By adding them to a slate background they instantly become more desirable

Two photographes of gold bee jewellery in comparison 10 Essential photographs that every company should have in their portfolio. © Paul Worpole Photography
Does your product lend itself to being on an alternative background?

Close-ups…

Even the most boring widget can look great, shot “up-close and personal”.
By combining limited focus and a dynamic angle creates an element of artistic appeal.

Corporate Photography Manchester Hand assembly Department © Paul Worpole Photography
Macro close-ups really display textures and finish often unseen by the human eye.

Close Up Product Photography Pattern Print Block Adamley Silk Mill © Paul Worpole Photography

Many clients have taken it a step further and have the images printed. They look amazing in receptions and so much more interesting than a health and safety certificate!

 

5. Systems and processes…

Showing how a product is made, the hands-on meticulous attention to detail can evoke quality like no other.

Woodworking hand held rebating tool 10 Essential photographs that every company should have in their portfolio. © Paul Worpole Photography

As humans, we are fascinated by seeing other people create something, and factory shots showing this can show the value of a product.

Shoe on the other foot…

Six images of people working in shoe factory Northampton 10 Essential photographs that every company should have in their portfolio. © Paul Worpole Photography
Yes, we buy shoes to wear on our feet, but having photography of a handmade product and a craftsperson involved in the process, is far more evocative than just a single product shot.

10 Essential photographs that every company should have in their portfolio. Portrait of three staff at Royal Mail © Paul Worpole Photography

With careful lighting, you can create shots that allow the viewer to explore the factory surroundings and get a sense of place and the product in its environment.

 

6. Staff shots…

These are essential if your company works in the service sector, where relationships are essential.

10 Essential photographs that every company should have in their portfolio. Portrait of man with beard in grey suit and red tie © Paul Worpole Photography

Working with various financial services clients, wealth planners and solicitors, often the first point of contact will be through a website.

10 Essential photographs that every company should have in their portfolio. Portrait of woamn in black glasses on grey background © Paul Worpole PhotographyWith important matters, people want to feel reassured and like to know who they are dealing with.

10 Essential photographs that every company should have in their portfolio. Portrait of woman in red jumper© Paul Worpole Photography

They often look online at who they are talking to way before they pick up the phone to make an enquiry.

What feeling do you want your images to say?

10 Essential photographs that every company should have in their portfolio. Portrait of man in black and white © Paul Worpole Photography

Always make it appropriate for your target audience…

The style of the shoot can also have an impact and it needs to be appropriate for your business.

10 Essential photographs that every company should have in their portfolio. Portrait of woman with blonde hair and blue eyes © Paul Worpole Photography

Clean and corporate can be considered plain, but it’s never offensive and what people expect. You also don’t need a degree in art to appreciate it.
From a photographer’s point of view, it is always more important to capture the individual’s personality.

10 Essential photographs that every company should have in their portfolio. Portrait of man against logo of Cygnet group © Paul Worpole Photography

We are used to seeing colour photography, so the use of black and white imagery can make a strong statement.

10 Essential photographs that every company should have in their portfolio - Black and white portrait of man in suit against a stormy sky© Paul Worpole Photography

What, no posing?…
Depending on what the staff do, the additional dynamics having people standing/sitting/working near their work areas can look more engaging, because you are entering their world.

10 Essential photographs that every company should have in their portfolio. Portrait of man working on a shoe machine with tattoos © Paul Worpole Photography

 

7. Team shots…

Depending on the size of the team they can look amazing. However, it starts to get a bit unwieldy the bigger the team gets.
It’s getting everyone together, happy and engaged, looking the right way, no grimacing…and the space to photograph it.

Staff portrait on white background 10 Essential photographs that every company should have in their portfolio. © Paul Worpole Photography

Financial directors love this…
Sometimes if a client wants a white background, everyone can be shot independently and grouped together “digitally” in a team shot.
This works really well if someone leaves so they can be removed/replaced in Photoshop.

8. On-site…

This could be literally on a building site or for the installation of a piece of equipment on a client’s premises.
Often there will be a technician on hand to say what’s important, to show a product’s use and benefits to their customers /clients.

Man in hi vis jacket and white helmet on site 10 Essential photographs that every company should have in their portfolio. © Paul Worpole Photography

These shots can really make an impact, particularly for the end-user. As it speaks in their language and level of technical understanding.

If a model is required, you must choose staff that feel comfortable in front of the camera.

Man unloading pick up 10 Essential photographs that every company should have in their portfolio. © Paul Worpole Photography
Make sure they have the appropriate PPE clothing and that it’s clean.

Also…remember to get a model release form signed!

9. Customer point of view…

This can be really interesting as you can photograph clients using your product or services and so much more attractive than you shouting “we are the best”.

See how subtle the logo appears on the ‘Lely’ boiler suite in the photograph below.

10 Essential photographs that every company should have in their portfolio. Farmer leaning against a red tractor in his Lely boilersuite © Paul Worpole Photography
It effectively tells a story and how your customers or clients use the product, providing a great third party recommendation.
Shot in the client’s offices or home can make a powerful statement.

10 Atmosphere shots…

10 Essential photographs that every company should have in their portfolio. Portrait of man palying harmonica © Paul Worpole Photography

If you have a product that’s to be used in all weathers, for example, an umbrella, outer clothing, jacket or wellies it can be shown at sunset, near a beach or forest.

10 Essential photographs that every company should have in their portfolio. Woman holding umbrella in forest © Paul Worpole Photography

Have a look at the tent design below. It’s designed for children and has a space theme.

10 Essential photographs that every company should have in their portfolio...

So a night sky with a few added stars and Jodrell Bank in the background makes sense.

Tent in a room with Christmas presnts 10 Essential photographs that every company should have in their portfolio. © Paul Worpole Photography
Evoking an atmosphere is always really attractive to the end-user!

So if your looking to add some extra standout shots, to an existing library or you want to revamp your business’ photographs, please contact me or call me direct on 07740076765.